If you've ever wondered why a cup from your favorite specialty coffee shop tastes richer, sweeter, and more vibrant than supermarket coffee, the answer is simple: freshness. Roasting transforms green coffee beans into the aromatic beans we all know and love. During this process, hundreds of flavor compounds develop, producing everything from fruity and floral notes to chocolate, caramel, and roasted nuts. However, once coffee is roasted, it slowly begins to lose those delicate aromas. Most commercial coffee is roasted weeks—or even months—before it reaches store shelves. While it's still safe to drink, much of its original complexity has already faded. To compensate, many mass-produced coffees are roasted darker, creating stronger smoky or bitter flavors that mask the loss of...
 When most people think about coffee, they picture a rich, dark roasted bean ready for brewing. But before coffee develops its familiar aroma and flavor, it begins its journey as green coffee — the raw, unroasted seed at the heart of every great cup. Green coffee beans are harvested from coffee cherries, carefully processed, dried, and prepared for export while still preserving their natural character. At this stage, the beans carry the true identity of their origin: the soil, altitude, climate, and farming practices that shape their flavor potential. Unlike roasted coffee, green coffee has a fresh, grassy aroma and a dense structure that allows it to be stored for longer periods when handled properly. Roasting is what unlocks...
What Happens During Coffee Roasting? Roasting applies carefully controlled heat to green coffee beans, transforming their chemical structure. As the beans heat up, moisture evaporates, sugars caramelize, and natural oils begin to develop. This process creates the aromas and tasting notes that make each coffee unique. From chocolatey and nutty profiles to fruity and floral cups, roasting plays a huge role in shaping flavor. The Different Roast Levels Light Roast Light roasts preserve more of the bean’s original character and origin flavors. These coffees often highlight bright acidity, floral aromas, and fruit-forward notes. Medium Roast Balanced and versatile, medium roasts offer sweetness, body, and smoothness while still showcasing the bean’s natural profile. This is often the favorite choice for filter...
Join us this Saturday November 16th at 4pm for our first (but not last) creative writing lab with Nico Camargo.Â
Nico is an experience and creative writer from Colombia, based in Toronto. He wrote 'Autobiografia de las cosas simples: microcuentos y poema', a book with short tales and poems where he shares his most simple and beautiful thoughts.Â
Let him take you through this wonderful journey and find you own creative inner voice!Â
Date: November 16thÂ
Time: 4 pmÂ
Duration: 1 hourÂ
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